A Deeper Look at Redbubble (RBL:ASX)
Summary Flywheel effects Structural advantage & ecosystem control Emerging competitive advantages Competitor analysis Risk analysis Valuation Business Summary Redbubble (RBL) is a 3-sided marketplace which brings together independent artists, customers and fulfillment partners. In this marketplace, independent artists upload their designs for sale on a range products such as apparel, home decor, etc. When a customer places an order, the product is produced on-demand and is shipped by a fulfillment partner within RBL's global third party supply network. The fulfillment partners are strategically positioned to be close to customers, keeping shipping timelines and costs competitive. RBL is a platform solu tion to the underutilised skillset of artists in the global economy. Platform businesses redefine the problem of inefficiencies affecting both supply and demand, improving the utilisation of existing resources. Uber and Airbnb are both case studies that serve as prime examples.