Playing Offensive in a Defensive Business

Summary AFL is a ‘New Law’ firm growing in the realm of 50% p.a. looking to rival and disrupt the incumbent ‘Big Law’ firms. AFL is a stock is potentially overlooked; its financial performance is obscured by the nature of its historical data. It is trading at a P/E of 65x based on statutory earnings but it’s P/E based on normalized earnings are in the range of 16 – 20x. Management have demonstrated an ability to allocate capital via acquisitions. Business Summary AFL, also known as Australian Family Legal, is a firm that provides specific advice to clients in respect to divorce, separation, property, child custody and ancillary services such as litigation and estate planning. AFL has become the largest specialized family law firm and is seeking to become the most dominant player in the fragmented market of family law. Currently, there are neither national competitors nor leaders in this market. The company has an insurgent mission to disrupt the business models of traditi...